Mermaids have swum here. Musicians played (perhaps you were one of the guests for the SoFar pop-up concert with Harvest Thieves, Brookfield, and Zula Montez). Maybe your company held private events here during Austin’s annual conference celebration, South By Southwest (SXSW).
However you know 410 E. 6th St., the Graeber House, we’ve got a new iteration for this historic downtown location.
On Wednesday, June 28, Stout Magazine is hosting Houston-based business author Scott Sonenshein. A panel of Austin entrepreneurs will review Sonenshein’s book Stretch: Unlock the Power of Less and Achieve More Than You Ever Imagined.
And you’re invited to this unique vacation rental in the heart of downtown Austin to join their discussion.
Living the “Stretch” Lifestyle
Scott Sonenshein is the Henry Gardiner Symonds Professor of Management at Rice University and a respected expert in business management, psychology, and strategy.
So what’s his book about? What place does “stretching” have in business? Sonenshein explains:
“People think of resourcefulness as something done out of need when facing shortages or to resolve problems, but that’s just one aspect of it. Stretching means we don’t start from feeling like what we have isn’t enough. Instead, we embrace what we already have and then creatively put those resources to work, such as time, money, relationships, and materials.”
Magazine publisher Christi Hester knew immediately that Sonenshein embodied the “bold, brave, and determined” Stout lifestyle.
“There’s a chapter in Stretch inspired by Robert Rodriquez,” Hester explained. She had heard the filmmaker speak a few years earlier and was “blown away by how Rodriquez ‘mavericked’ and created his own vision; he was a disrupter before people started using the term.”
She reached out to Sonenshein to create an unconventional book review—a discussion on how executives implement experiences to encourage leadership success and build a purpose-driven life.
Meet the Experts
Each of the panelists brings their own “stretch” to the discussion.
Hester recognized The Graeber House, 410 E. 6th St., as a fitting location for hosting the group: “There’s simply no other house like it in Austin. When I think of the Stout mindset, 410 fits the bill.”
In honor of two anniversaries–30 years of South by Southwest, Austin’s premier festival (1987–2017), and Top Trip Rentals’ 10th anniversary, we gave SXSW 2017 musicians a special promotional rate during their stay. Yes, while ATX room rates hit high notes, we lowered rates to $30 a night so musicians could conveniently rock a 6th Street launch pad during their SXSW’s performances.
Crazy, right? Well, Top Trip Rentals believes Austin’s soul is its artists. We wanted to tip an appreciative hat to artists of all stripes (musical, visual, theatrical) who’ve made success possible. When SXSW emerged out of the Austin Chronicle’s think tanks in 1987, some 700 people attended; my, how things have grown! In 2016 alone, SXSW brought $325.3 million into Austin economy’s. The average nightly cost of an ATX hotel room that year? $350.
So, yeah, Top Trip Rentals thought our 10th anniversary was the perfect opportunity to give back to SXSW bands.
“We wanted to support the original mission of SXSW, the music portion, because that’s what basically put Austin on the map as a destination city,” explained Chereen Fisher, owner of Top Trip Rentals.
Top Trip was honored and thrilled to have artists from all over the world at our vacation rentals. This year’s list of SXSW musicians and bands included
We couldn’t have asked for better guests, and so Top Trip Rentals created a tradition. During big festivals and events, we’re reserving a portion of our vacation rentals at affordable prices for performers, those souls who get on stage and give their energy, genius, and artistry every night.
Come Stay with Us During Your Gig!
Are you a performer (musical, visual, theatrical) who needs an affordable place to unwind during Austin’s legendary festivals and creative events? Talk to our offices: email at email@example.com or talk to a human at (512) 522-8747.
Now that the dust has settled (literally), let’s take a moment to reflect on Austin City Limits 2016.
This year, ACL festival managers went for a younger crowd and the music skewed heavy on EDM. I wandered around and saw a number of bands: Catfish and the Bottlemen, Melanie Martinez, and Cage the Elephant all played fabulous sets, full of energy and showmanship.
Why You Need an ACL VIP Pass
There wasn’t a must-see band for me; honestly, I went because I had a Top Trip Rentals VIP pass.
I LOVE the VIP area of ACL. If you have the money, it is so worth it (a VIP pass is about $450 per day versus $100 per day). Just beyond the VIP gatekeepers lies the promised land–air conditioned flush toilets; free drinks from Tito’s Vodka and Troublemaker Wines; free food from local vendors, like Ranch 616, and catered meals from Central Market. It’s called the “Grove,” and the area’s shady and relatively quiet. There are even big-screen TVs showing the stages and others set up for football.
It’s an oasis for sure in a sea of people and heat.
ACL Venue is the Big Star
There are moments of pure transcendence at ACL.
Ironically, I ended up spending as much time watching the crowds and clouds as I did the bands.
Don’t get me wrong–the music is great. But Austin has a lot of great music happening at all hours in all places all across town most of the time.
What makes ACL such a great experience music is the setting. Austin’s Zilker Park, nestled on the edge of Lady Bird Lake, provides a great view across the water of Austin’s ever changing skyline.
It’s really a gorgeous site to experience live music.
ACL 2016 is coming up fast. And that means it’s time to pick your favorite bands.
When equally interesting bands are playing at the same time at opposite ends of Zilker Park (the ACL venue), it’s hard to pick who to hear. And it’s impossible to run between stages during performances to see two acts at once (well, it can be done but not easily).
The only way to manage your band picks is through a careful review of the ACL website lineup page including bios and videos. Then, download the app and set up your schedule.
Top Trip Rentals Recommends
Who are we psyched about seeing at ACL? Here are a few of our staff recommendations.
Sandra’s Top 5:
Mumford & Sons
Rebecca’s Top 5:
Band of Horses
Rene’s Top 5:
Nathaniel Rateliff and the Nightsweats
Quaker City Night Hawks
Corrine Bailey Rae
Cara’s Top 5:
As you can see, our crew at Top Trip Rentals is looking forward to a real mix of bands and styles. We guarantee that, no matter your taste, you won’t find a bad band at ACL.
Not much of a planner? Not sure what you like? Wandering the park and staying at a stage that sounds interesting could yield a great new find.
The kind ACL folks have put together a great guide. With the festival now in its 15th year, they know a thing or two about having a great time. The ACL guide includes FAQ for getting the most out of the festival. Read this to learn details such as how to get from downtown Austin to Zilker Park, what items can and cannot be taken, and additional programs to music during the event.
We had a great week with the folks from Capitol One Spark Small Business program who held their VIP reception with author, chef, raconteur, Anthony Bourdain at our historic Graeber Home on Austin’s famed 6th Street. Here are a few pics from the Capitol One Spark Small Business House they set up for SXSW Interactive 2016. Hope to see everyone again next year!
In 10 days, our city is going to be bursting at the seams with musicians, techies, film buffs, actors, travelers, fans, geeks, and more. All will converge on our humble city and turn it into the place to be in the universe for 10 days in March.
There are so many amazing people in town for this extended week’s programming. Two panels that I would love to see are Daniel Pink on Friday, March 13 and the Bill Gurley and Malcolm Gladwell’s featured session on Sunday, March 15. For all other offerings, here is a panel summary for SXSW 2016. Get planning!